People support what they value.
While value raising is new to nonprofit development, for-profit enterprises have long embraced it as an essential marketing component. Here's why value-raising is at the core of Saint Wall Street's Change Leaders Academy and every service we offer nonprofit health and human services providers:
Value the difference you make. The investment worthiness of health and human services is not limited to the value of the given service or its outcomes, but rather extends to the more market-significant realm of social impact. Discovering this greater value heightens an organization's own value perception, the first step to freedom from handout fundraising and toward sustainability in today's new world of charitable investing.
Present a compelling case for support, using Program Return on Investment™ (PROI). A PROI case proves how social services amount to the best economic stimulus plan money can buy. Organizations can then qualify for larger grant awards and donations, and strategize effectively for earned-income ventures. The greater market value also helps organizations leverage their assets, i.e., the results, relationships, and resources that are key to cost-effectively increasing growth and support.
Turn increased support into sustained support. PROI-trained organizations have raised $40 million in new funding and pledges. Several report funders stating "this is exactly what we've been looking for." Building and sustaining relationships that pay requires making significant internal changes to culturally transition from fundraising to value-raising.
Know Value + Show Value = Grow Support
To empower your nonprofit health and human services organization(s) to qualify for sustainability today, click here.
